Home staging is a method of real estate staging that is attracting more and more sellers and professionals. Its principle is simple : to present a home in its best light, thanks to a careful staging and the addition of temporary furniture chosen to create a welcoming atmosphere.
Rather than renovating or transforming in depth, this approach favours quick, aesthetic and accessible interventions, capable of triggering a real crush in visitors. Having become a strategic tool in a competitive market, home staging is now a key step in optimising the sale of a property.
What is home staging in real estate ?
Born in the United States in the 1970s, home staging consists of transforming a home – often empty or too personalized – into a neutral and welcoming space in which visitors can easily project themselves. The objective is to create a quick crush and to promote sales in better conditions.
In France, this practice has developed since the 2000s, driven by real estate agencies and developers concerned with speeding up transactions. Today, home staging has become a real real estate marketing tool, used for both old properties and new developments.
This evolution is all the more understandable in a real estate context where selling times are getting longer and buyers are becoming more demanding. When a home stays on the market for too long, it quickly loses its perceived value. Home staging is therefore an effective lever to reduce this delay and avoid the mistrust associated with an unsold property.
According to several real estate studies, a home that has benefited from home staging not only sells faster, but also at a better price than unprepared properties. Even if the results may vary depending on the geographical area, the general trend confirms the effectiveness of this method.
Why is furniture essential in a successful home staging ?
An empty home, even in a good location, can seem cold and impersonal. Conversely, a space that is too marked by the style of an owner can put off potential buyers. Temporary home staging furniture provides balance and neutrality, while enhancing the volumes and strengths of the home.
Sofas, tables, beds and storage are installed to create a harmonious atmosphere and give an impression of immediate comfort. The aim is not to decorate according to personal taste, but to create a universal and pleasant setting that arouses a crush.
Furniture rental for home staging : an economical and fast solution
Unlike a complete renovation, home staging with furniture rental represents a limited investment. Rather than buying new furniture for one-off use, renting allows you to have everything you need for an effective staging, without tying up a large budget.
Another advantage is speed. The furniture packs are designed to be installed in a few days, allowing the property to be presented on the market as soon as possible. This solution is particularly attractive in areas where real estate competition is strong and where it is crucial to stand out.
A professionalizing market
With the rise of the practice, home staging in France is organized around specialized service providers and partnerships with furniture rental companies, such as Homat. The sector has become more professional, offering formulas adapted to both small areas and high-end properties.
Demand is also expanding to real estate developers who use home staging for their show apartments, or to landlords wishing to enhance their properties for furnished rental. This diversification illustrates the growing importance of staging in contemporary real estate.
Home staging, a lasting trend in real estate enhancement
Home staging is no longer perceived as a secondary option, but as a real real estate enhancement strategy. The integration of flexible solutions such as temporary furniture rental reinforces its role in an increasingly competitive market.
By making it possible to sell faster, better, and with a reduced investment, home staging is now a sustainable practice. In a context where the image and the first impression count more than ever, it has become an essential tool for optimizing the presentation of a property.
The key elements for a successful home staging project
Effective home staging is based on a few simple but essential principles. The first step is to declutter and depersonalize the home: it must remain welcoming while offering visitors a neutral canvas where they can project themselves. Lighting also plays a central role, with natural light sources highlighted and artificial input adapted to create a warm atmosphere. The choice of temporary furniture is just as strategic: it must be functional, harmonious and adapted to the dimensions of the rooms to reveal its potential. Finally, a touch of sober decoration – textiles, lighting, plants – reinforces the conviviality without overloading the space.